While creating environmental Branding for the GREY GOOSE Lounge at the Miami Heat arena, our goal was to capture the essence of Miami and create dramatic venues for this branded lounge. We developed onsite teams as well as offsite teams. Tripps was given free reign in art direction, application and production. Capturing the original photography was the basis of the identity language for all coordinating Food & Beverage elements from print to digital and social media as well . The lightboxes alone measure 36 feet long and a bold addition to this branded lounge within the Miami Heat arena.
Tripp design strives to capture the soul of the brand in every project, from the simple to the complex.
When brands connect with us they reflect who we are. It takes a thoughtfully designed strategy to develop communication programs and branded environments that define, inspire and engage consumers. Tripp's has been winning awards for over 15 years and we tailor your projects and bring a hand picked collection of specialist designers, strategists and programmers to create a seamless user experience and unified brand impression.
Let us be your guide to create a compelling and enduring image in markets far reaching comprised of B2B and B2C, for contract, healthcare, resort and real estate needs.
Brand Design Service Areas:
Strategic Brand Development, Visual Identity + Communications Design, Nomenclature Development, Brand Standards, Experiential Virtual Reality Environments, and Digital Media Design.
Management Experience, Budget development/Capex, Platform & Concept Creation, Strategic planning and Organizational Design. Key relationships with regional and global counterparts to support distinct business opportunities and market segments. Enhancing the customer experience with tools for the ever-changing digital and social world.
Tripp Design utilizes a proprietary strategic and visual audit model that helps clients define business objectives, Which we translate into design imperatives. We ask questions. We do our homework. We put our clients ahead of the curve-no matter the industry
+ Strategic and visual audit client management definitions/Objectives
+ Research and strategy development defining positioning, personality and permanence
+ Presentation and approval of strategic/visual messaging
+ Proposed solutions and applications, including external audiences/focus groups
+ Implementation of solutions
+ Benchmarking and documentation that records measurable results and serve as a roadmap for the brand space intended
Brand Design Service Areas:
Strategic Brand Development, Visual identity + Communications Design, Nomenclature Development, Brand Standards, Experiential Virtual Reality, Environments, and Digital media design.
One of our most treasured brand identity programs is The Children's Place Association. We were brought in by the founders of the organization to create an identity that would resonate with quite a range of family demographics and be the bright spot in an otherwise challenging world for children at risk.
For 25 years, Children’s Place Association has intervened at critical points in a child’s development by stabilizing the most vulnerable children and families, crafting personalized plans for their well-being, and providing comprehensive services that break the cycles of poverty and illness. Opened in 1991 to serve children with HIV/AIDS, today Children’s Place helps kids and families confronting both serious health issues – such as cancer, epilepsy, autism and HIV – and extreme poverty.
With mounting healthcare costs, Baxter was trying to reach out to its patients in not only reducing the costs pertaining to dialysis-related products, but addressing environmental awareness through educating their patients. Tripp Design was called upon to help with this unique PR campaign.
Naming the PR effort "Programme Bluesphere", Tripp Design developed nomenclature that would adapt to eight languages. As well as positioning the program through an ideation workshop that carried out into several applications. This included creating a positioning statement, tagline, program name, and identity to focus on the company's value that it brings to society as a whole.
Through the development of collateral and web applications, "Programme Bluesphere" was launched as a communications strategy that enabled Baxter to extend its reputation for quality renal products and patient sensitivity into the European marketplace. The program was a success at not only at reducing waste but also in promoting the Baxter identity worldwide.
The repositioning of a 330-acre resort destroyed by hurricane. allowed us to breathe fresh air into an age old destination resort. Charged with an entire brand revsion we worked hard to consider partner merchandising programs through varied arms of the resort. Redevelopment of over 50 brand programs including numerous Food & Beverage concepts, Spa, Golf Course and Children's Programs. Revitalization and Brand Perception was renewed and ranked the resort higher in Guest Experience in over 20 years.
Depending on our depth knowledge in the hospitality industry and the relationships we have we facilitated their first brand space exercise in nearly 40 years. It was important to hyatt that we knew what the differentials were between purchasing agents, Design specifications in the FF&E world as well as the Hyatt brand.
Through workshops, research, marketing and content generation we were able to articulate the issues to overcome for Hyatt's Rosemont Purchasing with their aggregate buying power, manufacturer relationships, and project knowledge from nearly four decades to maximize lifetime value for each project.
The goal: meet the short term need while minimizing costs through time.
The result: achieve the desired aesthetic; exceed customer expectations.
Having undergone a recent corporate merger, management decided to take a step toward creating overall brand developments for several of their higher end developments. Parkside needed to define its space in this ever-changing and competitive market of Senior Living.
Tripp Design developed extensive branding programs for each development, from positioning workshops with key management to nomenclature consultation. Identity standards as well as applications to traditional and digital collateral, promotional materials and web extensions.
WE IDEATE, ADVISE & INNOVATE WORKING WITH REAL ESTATE DEVELOPERS, ARCHITECTS & DESIGNERS, HOSPITALS AND DRUG DEVELOPERS.
OUR FINANCE + LEGAL CLIENTS IN THE B2B SEGMENT RANGE FROM LEGAL PLACEMENT FIRMS, BOUTIQUE VENTURE CAPITAL TO HEDGE FUNDS AND GO BEYOND INTO SUSTAINABLE ENERGY AND CLEAN ENERGY SOLUTIONS- WE UNDERSTAND HOW TO CROSS MARKETS AND AUDIENCES.
WHILE YOUR PRODUCT + SERVICE MAY NOT BE EASY TO UNDERSTAND- OUR TALENT IS TO TRANSLATE FROM ENGINEERING TO SALES + MARKETING.. WE CRAFT TIMELESS DESIGN + CLEAN PROFESSIONAL BRAND COMMUNICATIONS.
JUNO FINANCIAL
An overall branding program and website were created to communicate a fresh approach in creative financial services. Juno specializes in arranging complex financing strategies to achieve the tax, accounting or other economic objectives of sophisticated corporate clients.
GEMINI FINANCIAL
Having undergone a recent corporate merger, management decided to launch their boutique financial-services company in the wake of the acquisition. Gemini Financial needed to define its space in this ever-changing market.
HELIOS FINANCIAL
The company's products made new in-roads in the financial products industry. The challenge would be in educating clients and investors. The brand messaging needed consistent application in various media application for this to happen.
SANBORN KILCOLLIN / ELKHORN FUND
The Chicago firm's $225 million Elkhorn Fund began with two parnters and a vision. They approached Tripp to help them craft a new image with as much clout as the partners brought to the table. Tripp reached out to the WSJ illustrator to help hone the look of trust, value and stability. Creating the corporate identity and communications program was highly successful and was interpreted in signage, print + digital materials along with web initiatives and blog newsletter.
rior to the partnership Sanborn managed Harris Associates’ $9 billion Oakmark mutual fund, while Kilcollin was president of the Chicago Mercantile Exchange.
OXFORD LEGAL ASSOICATES
Tripp Design was enlisted to develop the entire branding program, from a positioning workshop with key management to nomenclature consultation. Oxford has received considerable attention as one of the first ever Legal Placement Companies n the world of law institutions. Tripp Design created an integrated brand development for Oxford that included traditional and digital collateral, promotional and web extensions that resulted in a fresh start in this otherwise conservative industry.
Tripp Design created an integrated brand development for RCT, that included collateral, promotional, and web extensions. Resulting in the success of a national PR and brand launch for the NRTI that played out in traditional print and digital applications from national television to the internet.
For over a third of a century CMI has been serving and satisfying the automotive, mass transit and RV transportation markets. Their services and product lines also serve the hospitality, marine, bus and truck, healthcare, institutional and contract markets.
CMI is headquartered in Miami, Florida, Elkhart Indiana, and a brand new State-of-the Art vinyl manufacturing & laminating facility in Forest City North Carolina.
Another critical component of CMI's business and marketing model is to develop long term "partnerships' with our customers. It's all about building and maintaining solid business relationships that help bring solutions to customer’s needs.
One facet of Tripp's offerings is product design, innovation and development. Her studies in Germany under the guidance of Richard Sapper, amongst other mentors, nothing short of intuitive design or pluralism in design that helped build her first collection. Cynthia Tripp's Atocha collection was designed around the image of an elite, continental lifestyle. Her innovative design aesthetic projects an inherent understanding of meaningful symbolism and value engineered applications while maintaining rigorous quality standards for the world's most visionary boutique hotels and resorts
Having succeeded with a recent corporate takeover, new management decided to reposition this industry pioneer as a leader in AMR (automated meter reading) technology. Teldata needed to define its place in this newly deregulated market.
Defined as an AMR manufacturer and software developer, Teldata was competing against established global companies such as Schlumberger and a host of others. The industry was in the midst of energy deregulation, and with new product development underway at Teldata, a strong brand presence was critical.
Tripp Design developed a new positioning, tagline, product name, and corporate identity to make the company's expertise clear to all stakeholders - and redefine the beleaguered twenty year old company as the industry pioneer and leader in AMR.
Through the development of Teldata's identity and positioning in an 8 week time period, Tripp Design enabled the company to meet its tradeshow launch for the annual AMRA event. Tripp Design continued to strengthen the Teldata brand, culminating in a successful IPO. Our integrated brand development that included collateral, exhibitory and web site extensions created a buzz in the industry and an increased market presence for Teldata.
OUR MANUFACTURING CLIENTS IN THE B2B SEGMENT RANGE FROM EXTRUDED PLASTICS, TO TEXTILE CONVERSION SPECIALISTS AND GO BEYOND INTO SUSTAINABLE FILLERS AND CLEAN ENERGY SOLUTIONS- WE UNDERSTAND HOW TO CROSS MARKETS AND AUDIENCES.
WHILE YOUR PRODUCT + SERVICE MAY NOT BE EASY TO UNDERSTAND- OUR TALENT IS TO TRANSLATE FROM ENGINEERING TO SALES + MARKETING.. WE CRAFT TIMELESS DESIGN + CLEAN PROFESSIONAL BRAND COMMUNICATIONS.
ANERGEN
A name and identity were created for this waste-to-resources company. Anergen provides innovative advanced biochemical prcesses that benefit their clients and our environment.
CMI ENTERPRISES
SK TEXTILES
PERFECT CYCLE PRODUCTS
PANAZ TEXTILES
VEDOVELL EXTRUDED PARTS
ENVEL DESIGN
