One of our most treasured brand identity programs is The Children's Place Association. We were brought in by the founders of the organization to create an identity that would resonate with quite a range of family demographics and be the bright spot in an otherwise challenging world for children at risk.
For 25 years, Children’s Place Association has intervened at critical points in a child’s development by stabilizing the most vulnerable children and families, crafting personalized plans for their well-being, and providing comprehensive services that break the cycles of poverty and illness. Opened in 1991 to serve children with HIV/AIDS, today Children’s Place helps kids and families confronting both serious health issues – such as cancer, epilepsy, autism and HIV – and extreme poverty.