Baxter Healthcare's Renal Division has long been the go-to for at home patients. Tripp's kicked off the program by creating a name for the international PR + Marketing program. Launching on a global basis, the compelling programme "Bluesphere"  resulted in accolades on all fronts— social impact, environmental and corporate responsibility. 

The Market

With mounting healthcare costs, Baxter was trying to reach out to its patients in not only reducing the costs pertaining to dialysis-related products, but addressing environmental awareness through educating their patients. Tripp Design was called upon to help with this unique PR campaign.

The Solution

Naming the PR effort "Programme Bluesphere", Tripp Design developed nomenclature that would adapt to eight languages.    As well as positioning the program through an ideation workshop that carried out into several applications. This included creating a positioning statement, tagline, program name, and identity to focus on the company's value that it brings to society as a whole. 

The Results

Through the development of collateral and web applications, "Programme Bluesphere" was launched as a communications strategy that enabled Baxter to extend its reputation for quality renal products and patient sensitivity into the European marketplace. The program was a success at not only at reducing waste but also in promoting the Baxter identity worldwide.